end it movement

Objective: Create an advertising    and promotional campaign for a    non-profit of your choosing including a brochure, poster, and billboard advertisement.

Concept: The End It Movement is a non-profit organization that bring awareness to modern day slavery. February 27th is Shine a light on slavery day. So through poster, billboard,and brochure will help promote this day to help end slavery.

To raise awareness for Shine a light on slavery day the poster will take the approach of puppet and the master as a reference to slavery. I wanted to communicate the idea that we need to cut the strings and help the people being held captive as slaves. To achieve the concept I used type as image and having one of the strings cut to symbolize you can help save one person bonded in slavery.